Meet IMPROMSAC
Meet IMPROMSAC
Crafting Identity and Meaning Since 1974
IMPROMSAC—Industrias Promocionales S.A.C.—is a Peruvian family business founded in 1974 by master craftsman Juan Estela and his family.
For more than five decades, the company has created jewelry and commemorative pieces that represent identity, heritage, achievement, and belonging. Its work includes lapel pins, cufflinks, pendants, charms, bracelets, institutional jewelry, and custom designs for organizations and special occasions.

A Family Tradition of Craftsmanship
IMPROMSAC began with Juan Estela’s knowledge of metalworking and his commitment to careful, meaningful craftsmanship. That knowledge became part of a family tradition built around precision, creativity, and attention to detail.
Each design begins with an idea or symbol. The piece is then shaped through processes that may include soldering, polishing, plating, hand painting, and detailed finishing. These techniques give every design its distinctive character.
Jewelry That Represents Something
IMPROMSAC specializes in pieces created to communicate identity. National symbols, organizational emblems, cultural landmarks, and custom logos are transformed into jewelry and keepsakes that people can wear, present, or preserve.
The collection includes Peruvian flag pins, Peru map pendants, Washington, D.C. landmark jewelry, corporate cufflinks, commemorative charms, and personalized pieces for institutions and organizations.
These are more than decorative accessories. They are small but meaningful expressions of culture, connection, recognition, and pride.
Custom Corporate and Institutional Designs
In addition to its retail collection, IMPROMSAC produces customized pieces for businesses, government organizations, cultural institutions, associations, and special events.
Custom designs can be developed as lapel pins, cufflinks, medallions, charms, commemorative jewelry, and recognition gifts. This makes the brand especially well suited for corporate gifting, official delegations, anniversaries, employee recognition, and cultural celebrations.
Discover IMPROMSAC at Peru Gift Shop
Peru Gift Shop is proud to share IMPROMSAC’s family craftsmanship with customers and organizations in the United States.
Explore handcrafted jewelry, symbolic gifts, and customizable designs that bring together Peruvian craftsmanship, personal meaning, and institutional identity.