PERUVIAN TRADITIONAL JEWELRY TECHNIQUES IN MODERN DESIGNS

PERUVIAN TRADITIONAL JEWELRY TECHNIQUES IN MODERN DESIGNS

agosto 03, 2020

Catacaos is a small town traditionally known for its filigree, straw hats, and traditional crafts. It is going through difficult times since it is a town that lives on tourism and its sale of handicrafts.Catacaos - known for its gastronomy and crafts (or souvenirs).

The furthest cities are the most affected by COVID-19. I was able to get in touch with a great Peruvian master artisan from Catacaos Mr. Victor Yarleque. I was trying to know how the situation was in small towns, how were they affected? and he told me that all commercial activities were not happening. Without tourism and markets closed; it was very difficult to survive. The new virtual kinf or market scene or e-commerce is something considered but still very nascent.

Relying on the work of the master Victor and the different collections he has created. We invite him to participate in the Peru Gift Shop with his brand "Yares Jewelry.

 

I selected exclusive pieces for our shop "Perú Gift Shop," and have collaborated with Mr. Victor creating new designs following the latest trends. 

Thanks to our collaboration, we have achieved a collection dedicated to my dearest Perú. A group of pieces handmade with love, where Peruvians who live far away will feel proud to wear them. By buying one, two, and three pieces create job opportunities in the northern of Perú.

Here I present you a sample of the pieces created exclusively for Peru Gift Shop in collaboration with Evelyn Brooks Designs. A collection where our traditional filigree is mixed with the traditional Peruvian huayruro good luck seeds creating one of a kind pieces.

This is the beginning of strategic partnerships with Peruvian artisans and entrepreneurs who will continue to grow and achieve their internationalization through projects such as the Perú Gift Shop, endorsed by the Houston Commercial Office & PromPerú.

Till next time,

Evelyn Brooks

En Español
Catacaos un pueblo pequeño tradicionalmente conocido por su filigrana, sus sombreros de paja y su artesanía tradicional. Atraviesa momento difíciles ya que es un pueblo que vive del turismo y su venta de artesanías.

Las ciudades mas alejadas son las más afectadas por el COVID-19. Entre en contacto con un gran maestro artesano Peruano de Catacaos. Yo queria saber como estaba la situación y me comento que todo estaba paralizado. El comercio paralizado, los mercados obviamente estan cerrados. Y el tema virtual o el e-commerce es algo contemplado pero aun muy incipiente.

Confiando en el trabajo del maestro Victor y de las diferentes colecciones. Lo invitamos a participar del Perú Gift Shop con su marca "Yares Joyas"

Hemos seleccionado piezas exclusivas para nuestro proyecto. Así como tambien hemos colaborado en crear colecciones que esten dentro de las últimas tendencias. Piezas que sean accesibles y más comerciales.

Gracias a nuestra colaboración hemos logrado una colección dedicada a nuestro Perú. Una colección con mucho cariño donde todos sobre todos aquellos que estamos lejos vamos a querer llevar con mucho cariño, al mismo tiempo sabiendo que creamos oportunidad de mayor empleo en el norte del país.

Aqui les presentamos una muestra de las colección de Yares Joyeria

Este es el comienzo de la formación de uniones estratégicas con artesanos y emprendedores Peruanos quienes seguirán creciendo, así como logrando su internacionalización a travez de proyectos como el Perú Gift Shop, avalado por la Oficina Comercial de Houston y PromPerú.

Sinceramente, 

Evelyn Brooks



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